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Dopamine Dressing: Dress to Impress Yourself

Dopamine, also known as the “feel good” hormone, allows you to feel pleasure and satisfaction. The dopamine dressing trend debuted around 2021 and embodies a high energy, very bright, and joyful way of dressing that generally results in an improved mood and joyful feelings.

a beautiful chic woman wearing a yellow top

Dopamine dressing has become trendy, with fashion editors, bloggers, and celebs all adding and celebrating colour in their outfits.

Fans of the dopamine dressing trend know that wearing bright colours and fun clothes can improve your mood, as well as your confidence. While the concept of dopamine dressing isn't novel, we've seen a comeback of the lighthearted fashion trend recently.

According to Shakaila Forbes-Bell, a noted fashion psychologist, people are starting to understand that clothes can be used as tools to provoke improved moods. Studies say that 48% of people will experience and enjoy an improved mood when wearing an outfit they like and feel confident in.

What is Dopamine Dressing?

Dopamine, also known as the “feel good” hormone, allows you to feel pleasure and satisfaction. The dopamine dressing trend debuted around 2021 and embodies a high energy, very bright, and joyful way of dressing that generally results in an improved mood and joyful feelings.

Dressing for happiness isn’t just about implementing colour into your outfit. The dopamine dressing movement has roots in colour therapy science as well. When our brain releases these feel-good chemicals, we experience a spike of happiness, which can be in anticipation of something fun or simply because of how we feel about what we wear.

Fashion's goal should not only be to promote certain styles but also to alter and lift our moods. Historically, people have dressed to gain the approval of other people, fit in, meet someone's expectations, or entice partners, but that practice is gradually shifting. Dopamine dressing emphasises the importance of dressing in a way that will first and foremost make us feel happy.

a woman wearing a stylish hat and coat and yellow knit sweater

How to Embrace Dopamine Dressing?

Dopamine dressing forces us to evaluate how well we know ourselves, given the subjectivity and self-knowledge needed to define what makes us happy. Since this question can be daunting, we have gathered a few valuable tips on how to implement the dopamine dressing trend in your personal style.

Observe How Your Clothes Make You Feel

The best way to begin implementing dopamine dressing is to keep a record of how your clothes make you feel. Note which clothes you feel best in and which outfits you don’t feel great in.

Everyone has a basic concept of their style but determining which aspects of your style trigger a dopamine response requires great attentiveness.

Some items that provoke a dopamine response could be a soft cashmere sweater or a pair of tailored trousers. Or possibly a favourite handbag with chunky metal decor?

Finding those certain clothes and accessories that give you a mood boost is the perfect place to start. The point is to determine which decor details, colour pallet, fabrics, textures, and silhouettes make you feel good.

Once you are aware of the clothes that make you feel best, look for similarities among them and find other items that share the same traits.

Start with Accessories

Accessories are an easy way to add colour and joy to your outfits without being too bold. They can completely change a simple outfit into something distinctive and representative of your individuality.

Self-expression doesn't come easy to everyone, so if you don't want to make a sudden change, a red bag or even an accessory with a splash of pink or yellow can help ease you into adopting dopamine fashion.

a yellow handbag on a lawn of clover and daisies

Experiment with Multiple Colours

One way to experiment with dopamine dressing is to explore different colours. So don't hesitate to try new styles whether that means incorporating primary colours, block colours, or opting for a pastel-coloured look.

Fashion is gradually moving away from archaic norms about what you can and cannot wear and toward a more relaxed, personal relationship with fashion and clothing. If you believe that combining blue, pink, and yellow will evoke happy feelings, benefit your mental health, and bring you joy, there is no reason why you shouldn't go for it.

Experiment with Multiple Fabrics

Certain fabrics can also trigger particular emotions. Satin, for example, can create a classy feeling, whereas spandex and recycled polyester, on the other hand, have an athletic feel. Taffeta can make a person feel sophisticated with its mild rustling sound.

There's a reason why wearing your favourite cotton T-shirt can feel as inviting as a warm embrace. The physical effects of garment texture can influence how you feel. Soft textiles, such as flannel, can put you in a cozy mood, while silk can make you feel sensual.

Try on clothing made of different fabrics and pay attention to how you feel in them. This will help you select the right texture to achieve your desired mood.

Plan and Try On Your Outfits

There is no need to pressure yourself to live up to a certain fashion standard or feel disappointed if your outfits don't resemble the ones of fashion bloggers or influencers. The most important goal of fashion is to make you feel good about yourself.

A great way to gain confidence in your personal style is to play dress-up at home. This allows you to experiment with many different combinations, and keep trying different things until you find something that works for you.
You can take it a step further by wearing a more daring outfit at home before showing it off in public. There is no right or wrong way to implement dopamine dressing; it's simply about harnessing the power of clothes to make you feel your most confident self.

a woman wearing a peach colored pleated dress looking out of the window


What are dopamine colours?

Dopamine colours include colour palettes that are bright, strong, and vibrant. These colours are very popular currently, which makes sense given how stressful and discouraging the last few years have been. Colour is an excellent catalyst to uplift your mood.

How does dressing affect your mood?

It is commonly known that our appearance influences how people perceive and respond to us. People's approval or rejection of us can sometimes be based solely on how we dress.

However, new research confirms that what we wear has an impact not just on others’ perceptions of us, but also on our mood, confidence, and feelings.

Clothing has a direct impact on our emotions, attitude, and state of mind. It can also boost our psychological state, as well as our task or work performance. We can do more when we believe we are dressed well for the situation.

What is colourful fashion called?

Colourful fashion is also known as dopamine dressing. It includes a variety of bright and light colours and plenty of self-expression, and it promotes having a fun and healthy relationship with your wardrobe.

Why is dressing up good for mental health?

Sometimes you can fake your way into a better mood. Having good posture, forcing yourself to smile, and yes, even dressing up can trick your mind into being happier.

And, researchers have found that how you dress can influence how you feel about yourself in a way that improves your performance, which could raise your self-confidence and decrease the amount of stress you have on a daily basis.

a beautiful woman wearing a pale orange headscarf

With the prevalence of stress, anxiety, and depression in our world, everyone is looking for ways to become happier. Dopamine dressing is one way to increase your happiness that requires little effort.

And, incorporating the dopamine dressing into your daily decision-making processes, means you will be more attentive and in tune with who you are.

Dopamine dressing, unlike other fashion trends, chooses to focus on feeling good instead of looking good.

Contrary to common belief, dopamine dressing does not usually entail parading around in electric yellow, bright orange, fluorescent pink, and dazzling green. It is about understanding style in light of what brings you joy. When you wear something you love, your confidence grows and you feel like the best version of yourself.

Remember that dopamine dressing is as much fun as it is therapeutic, so enjoy your practice and remember to do and wear what you enjoy. Your best compass is self-awareness.

Protect your favourite, joy-inducing clothing by storing them in garment bags. Hayden Hill garments bags are uniquely made of 100% organic, soft cotton that is environmentally friendly and allows your favourite pieces to breathe while keeping them protected from damage. We deliver sustainable and beautiful garment care to preserve and protect the clothes you love most.

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